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The Cloud Explained Part III – A Marketing Tool

07 Oct 14
lverbik
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Now that cloud computing technology has already gone past the infancy stages, many industries are realizing the benefits it provides, and are adopting and integrating the technology to fit their businesses. One major sector that stands to benefit a lot from the cloud is marketing, as it has the ability to change the ways in which they reach and engage their audience, particularly with regard to distributing and storing mission-critical data.the benefits it provides, and are adopting and integrating the technology to fit their businesses. One major sector that stands to benefit a lot from the cloud is marketing, as it has the ability to change the ways in which they reach and engage their audience, particularly with regard to distributing and storing mission-critical data.

The most recent technology forecasts released by Forbes, Cisco, Forrester, and Gartner all reveal that there is widespread adoption of cloud computing going on worldwide. The forecasts have been unanimous in their predictions, with over one third of digital content in the world estimated to be stored in the cloud by 2016.

As for storage, it is estimated that the average data storage consumed per household will grow from 464 gigabytes in 2011 to 3.3 terabytes in 2016. Not every household will have large enough storage devices to accommodate that much data, so majority of it will be hosted on the cloud. This will result in an increase in spending towards the cloud, with the studies estimating that the global market for cloud computing will see an increase from $40.7B in 2011 to more than $241 billion in 2020.

According to Forrester’s research, majority of users in 2020 will be abandoning installed programs in favor of web-based applications. The move is not purely motivated by personal preferences as the companies themselves are pushing for migration to the cloud due to the cost savings.

One of the key effects of the cloud that will benefit digital marketing is that it has provided marketers with more venues from which to approach potential customers.  It has also allowed more individuals to become potential customers. For instance, a person who is watching TV and texting on the couch used to be out of reach of digital marketers. Now, the cloud has made it possible for the same person to access his data through his phone and his TV without even leaving the couch. There’s no need for complicated user interfaces or servers. The person is also more likely to access the Internet simply because it is now possible, making him more accessible to digital marketers.

Here are 3 reasons why marketers are migrating to the cloud:

  1. Multi-device support – with the cloud, marketers no longer need to worry about hard drives or other local storages as their files can be accessed and shared over the Internet using any internet-capable device they have on hand.
  2. Security – Security is no longer an issue with the cloud, as large and established companies have started entering the market, bringing with them their expertise and skills with regard to safeguarding the security of their customers. Additionally, marketers, no longer have to worry about losing data to a hard drive crash or acts of god, as cloud service providers have off-site backups, which means it’s almost impossible to lose data completely.
  3. Low Cost – the real crowning jewel of cloud computing technology is its cost efficiency. There’s no need to spend hundreds or thousands of dollars on setting up an infrastructure as a web enabled device and internet access is all that’s needed to get a cloud based system up and running.  as a web enabled device and internet access is all that’s needed to get a cloud based system up and running.

So, working with the cloud can lead to better marketing, more options, more security and best of all – more money!
Talk to the pros at Techno Advantage today to learn more about cloud computing solutions for your business.