Have you heard the saying “If you’re not growing, you’re dying.”? Well, we’re growing and we want to share the latest news with you in today’s post.
Like many businesses, our previous website was little more than an outdated placeholder on the World Wide Web. It wasn’t “working” for us at all. We knew that the Techno Advantage website needed a makeover if we we’re going to keep pace with our competitors, be found online and continue to provide excellent service to our existing clients. An informative, optimized and mobile responsive website was a critical next step. This winter, we located a talented design partner and began the planning process.
Since spring has officially arrived in Indiana…we’re very excited to announce that the Techno Advantage website has a fresh new look. Everything from the navigation and images to the behind the scenes SEO infrastructure has been updated and improved. What is SEO you ask….great question, follow this link to read the Wikipedia definition. One of the main goals of Search Engine Optimization (SEO) is to improve your ranking, which was one of the driving factors behind our website remodel. We wanted to ensure that those businesses that need us could find us. Consider this…there are, on average, ten positions on a typical search results page. The pages that fill those positions are ordered by rank. The higher your page is on the search results page, the better your click-through rate and ability to attract searchers. Results in positions 1, 2, and 3 receive much more traffic than results down the page, and considerably more than results on deeper pages.
On the new Techno Advantage site, you’ll find well organized and helpful content, as well as blog posts right at your fingertips on a variety of topics, such as: data backup and disaster recovery, cloud computing, VoIP phone systems, and all things Microsoft. Our blog has a new name – we’re calling it the Techno Forecast. Get it…? Lightning bolt logo, weather, technology…forecast. Genius right?
We hope that you enjoy the new features of the website and promise to continue to provide useful information to help you stay on top of your technology. You can expect to see new blogs from Techno Advantage twice per month on a variety of IT related topics.
Be sure to friend, follow, circle and link up with Techno Advantage on your favorite social media platforms!